Black women have always been making their marks in the nail industry, from setting trends to solidifying techniques and creating systems. There are many Black women who have paved the way for artists and entrepreneurs today. Of the triumphant, Poochiez Nails has been in the game for 30 years and is still blooming within the industry. I had the pleasure of chatting with this self made business woman about her success. Get into it below.
How did you get started in the industry, what was your ultimate goal?
When I was 14 years old, my dad took me to get my nails done for the first time and it was love at first sight. My goal at the time was to be able to do my nails whenever I wanted to. If I did them myself, I didn’t have to worry about paying to get my nails done and to top it off, I could change them up anytime I wanted to. I think that way about a lot of things.
What does nail art and nail care mean to you?
Art is cool, I think it adds a little pop, but the structure is paramount. If the nail shaping is off and the product application isn’t smooth, then the art means nothing. Proper prepping and educating clients is a must when it comes to keeping their nails healthy. Healthy nails are so important, and as nail techs provide a wide variety of services, it’s our job to keep them that way.
You’ve dominated the nail industry for 30 years, what would you like to see more of?
Thank you! I would like to see more collaborations between bigger and smaller brands. Once upon a time, we only had a handful of companies to find quality products — but now we have more options, and Poochiez Nails just happens to be one of them.
You are the definition of a “business woman”, any advice for young entrepreneurs in the industry?
Yes, never get to the point where you think you know everything. Always put yourself in the consumer’s shoes, and ALWAYS remember that people buy from your business because they want to, not because they have to.